Marketing Aims

Marketing Aims: Cd Cover

Unique Selling Point: The CD cover will challenge Hip Hop stereotype. There will be no women, cars or jewellery on the front cover.

AIDA: I think the CD cover will be able to promote the song and artist really well. This will spark interest within the consumers and create the desire to want the CD and hopefully they will buy it.

Product: CD cover’s main aim is to tell the consumers at a first glance what the product is about and promote it.

Marketing Aims: Video

Target Consumer: The song contains strong language so minors can only watch the censored version. So the target consumers of my video will be 14- 25 year olds.

Unique Selling Point: The video is underground and audience will find it as different. I think it will be very unique because it’s a video that has a lot of art to it. The pictures in projection and the graffiti will be a unique selling point.

Attention/Awareness: The best way to raise awareness is to put the video up on Facebook and Youtube, Crucial is already established and I’m sure there will be a lot of feedback.

Interest: The visual graphics I think will really interest the audience.

Product: I think many people will be satisfied with the end product. I will try to make my video very interesting and have a deeper message to it because that is what the Hip Hop genre is about.

Promotion: I think the video will work really well in promoting my artist. Crucial is a talented performer and very ground-breaking and hopefully the video will capture that.