Marketing Vehicles (published February)

Potential of CD Cover as a marketing vehicle

CD Cover will help us to promote our music video further and target a much wider audience. Me and my group all made a CD cover and we chose the one we wanted to use. I think out CD cover looks very professional and it really talks to the audience and it sells the song. 

The CD cover could also appeal to people who are fans of fine aesthetics which with any luck will encourage them to buy the CD. The people who see the CD cover might not even be fans of Hip Hop music but the cover is graffiti clad and sends mixed messages which might intrigue people.

Marketing Aims: Advert

Target Consumer: Our Advert will be aimed at teenagers and young adults, age could range from 15- 25 year olds. Our Advert really speaks the song, so I think it will intrigue people because it isn’t mainstream.

Unique Selling Point: Graffiti writing is one of the pillars of Hip Hop culture and the graffiti in the advert will entice people. I think that this is our main unique selling point, the really cool graffiti.

Attention/Awareness: There are many ways is which I can raise awareness. I could send the advert out to people and also put it up on Facebook and get feedback from my audience. Hopefully if they like it word of mouse will come to play and the advert will get a lot of attention.

Interest: The more people that become aware of my product the more interest it will generate. This will make them desire the CD and go out and buy it (Action).

Product: Is a an advert which will include a picture of Crucial and a colour scheme to go with the background.

Promotion: The advert will be available on networking sites such as Facebook and Myspace.