Reasons for Locations

My first location was Liverpool Street, we went to a graffiti clad area and decided to shoot around those areas. Why graffiti? A lot of people wondered while we were shooting.

“The relationship between graffiti and hip-hop culture arises from the appearance of new and increasingly elaborate and pervasive forms of the practice in areas where other elements of hip hop were evolving as art forms, with a heavy overlap between those who wrote graffiti and those who practiced other elements of the culture.” http://en.wikipedia.org/wiki/Hip_hop

Graffiti writing is one of the pillars of Hip Hop so this is the main reason why we have decided to go down this road. Like the Hip Hop genre graffiti has negative connotations. Society sees it as defacing and anti social which some forms are but others are truly inspirational. This is the unique selling point of our video and digipack.

Another thing that kind of confused people is the reason in which I have filmed my artist performing to a camera. Before we started filming my group and the artist spoke a lot about his music, what it’s about and the message behind his song. Crucial’s song is about “Hip Hop in its purest form.” He makes fun subtly of Hip Hop artist who are in the industry for the wrong reasons. His song is called “Straight Up Hip Hop” and he is trying to get a point across to the audience. Superficial Hip Hop artist talk about money, women and wealth which under values the genre because Hip Hop is about freedom of speech. This is the message behind the camera on camera style. He uses a lot of sattire in his lyrics; this is his way of trying to get his message across to people. He tries to provoke thought when he is performing by being funny when talking about serious topics. So I thought this would be appropriate because he is mimicking and poking fun at artist who are in the game for all the wrong reasons.

Another part of our video consists of Crucial standing in front of a projector and showing pictures behind him. One of our Indicatives have inspired us to use it but we adapted it and made it differently. The pictures all have a powerful message behind them. Below are a couple of examples.